I was in charge of design supervision for the "Liquitex Gouache Acrylic Plus" campaign.

For this project, I created the main visuals (three types of signboards) for art supply stores nationwide and for online distribution, designing the visuals with the in-store space in mind. 3DCG spatial simulations were used during production to ensure the visuals would appear in the actual store environment.

Furthermore, given the increased time spent at home during the COVID-19 pandemic, I incorporated the aspect of using the product as an introduction to reintroducing painting into daily life as a personal concept.

*Package design by Yoshiaki Irobe.